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Improvement
November 10, 2021

📧 Speak your customers’ language with Localized Emails

Our latest release enables you to speak the same language with customers from checkout through the entire customer journey.

Most customers prefer having a localized experience when buying or subscribing to SaaS products. Paddle now automatically translates all your transactional emails into the 16 languages currently supported in the Checkout: English, French, Portuguese, German, Spanish, Russian, Japanese, Italian, Polish, Dutch, Arabic, Chinese (simplified), Korean, Swedish, Danish and Norwegian. This means customers will receive all transactional emails in the language they checkout in, including:

  • Order Receipts
  • Fulfillment
  • Flagged orders
  • Refunds
  • Fulfillment failures
  • Checkout recovery
  • Welcome notifications (Subscriptions)
  • Initial transaction (Subscriptions)
  • Pre-billing notifications (Subscriptions)
  • Enhanced notifications (Subscriptions)
  • Failed billing notifications (Subscriptions)
  • Paused billing notifications (Subscriptions)
  • Cancelation notifications (Subscriptions)

With localized transactional emails, you can ensure that customers are offered a better experience and understand your communications related to their purchase. We have seen this feature help software sellers reduce failed payments by up to 52% and increase retention by driving customer intent.

You can contact our team at sellers@paddle.com if you have any questions.

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