Announcement
paddle billing
August 05, 2025
🧩 Retain just got easier: payment recovery now built in
We’ve taken the first step toward a fully integrated Retain experience inside Paddle Billing 🎉
What’s new?
You can now access Retain’s Settings and Payment Recovery tools directly from your Paddle Billing dashboard - no need to switch over to ProfitWell. It’s the same powerful functionality, now with a seamless, unified experience, and included at no extra cost.What is Retain?
Retain is Paddle’s built-in toolkit for recovering failed payments, reducing churn, and increasing customer lifetime value - automatically, and at no extra cost.Here’s what it helps you do:
- ✅ Recover failed payments automatically Smart retry logic and card update flows helped one CRM platform recover 80% of failed payments over a year, without any manual chasing.
- ✅ Prevent cancellations before they happen Targeted in-the-moment prompts (like pause options and special offers) reduce churn by 8% on average across Paddle customers.
- ✅ Grow LTV with zero extra effort Automated upgrade prompts help shift customers to longer-term plans via automated term optimization - increasing lifetime value by 2–4x.
→ One Paddle customer recovered $1.26M in a year with Retain
Why it matters
This update makes it easier to:- Set up and automate your payment recovery flows
- Configure settings and messaging - all in one place
- Keep your team focused in one platform
What’s next?
Cancellation deflection flows and term optimization are still hosted in ProfitWell for now, but not for long. We’re working to bring the full Retain experience into Paddle Billing. Soon, everything from preventing churn to boosting LTV will live right inside your Paddle account.Not using Retain yet? Now’s the perfect time to start. Set up takes little as 15 minutes and you can start recovering revenue right away.
Learn more →– Richard Ding, Retain & Metrics Product Manager
