📊 New Checkouts report: understand the data behind your Checkout conversion rate
We’ve added a new Checkouts report to help you better understand how your checkout sessions are performing.
The report gives you session-level data behind your Checkout conversion rate, so you can see which first-time checkouts converted, investigate drop-offs and compare performance across different checkout experiences.
What’s new
You can now use the Checkouts report to analyse checkout performance by:
Checkout variant
Currency
Source domain and referrer
Theme and display mode
Customer country
Product
Checkout recovery status
This gives you more context behind your Checkout conversion rate, helping you move from a headline metric to the underlying data that explains what’s happening.
Why it matters
Checkout conversion has a direct impact on revenue. With the new Checkouts report, you can better understand where buyers are converting, where they may be dropping off and which checkout experiences are performing best.
You can also use the report to reconcile the Checkout conversion rate shown in your Overview dashboard.
Good to know
The Checkouts report is designed to align with the Checkout conversion rate metric. For consistency, use checkout_created_at when filtering by date.
To accurately reflect conversion rate, the report is restricted to first-time checkouts. Checkouts created for failed payment recovery, card updates or recurring subscription payments should be excluded.
