What's new on Paddle

To grow SaaS revenue you need to retain and expand your subscriptions. In other words, Net Revenue Retention has become your scale-up imperative. But previously the options available to you - from combating cart abandonment to retaining failed subscriptions - were dotted around the Paddle Dashboard!

So we’ve moved them all to a new area called 'Recover' where you can now:

• Enable checkout recovery emails, including a preview of the email templates sent
• Choose when, if at all, to send pre-billing emails (useful if you only offer long billing cycles, e.g. a year or more)
• Select the payment retry schedule to trigger after failed attempts
• Set an automatic action for unsuccessful subscriptions, by pausing them, moving them to past due, or cancelling them
• Decide whether to send dunning emails to help reduce involuntary churn

Because of the importance of NRR, we want to give you more control, visibility, and options to retain and grow your subscription revenue. Please ask our team if you have any questions!